Куда податься тинейджеру в большом городе?

A Festival Made for Teens, Not Their Parents
The Idea
Where do you go when you're 14–17 years old, living in a big city, and looking for something exciting to do?
That was the question behind Teen Fest, a youth culture festival we created in Minsk in November 2017.

We noticed a gap in the city's event scene: plenty of activities for children and families, and countless experiences for adults, but very few designed specifically for teenagers.
So we decided to create one.

The Concept
Teen Fest was designed as a space where teenagers could explore their interests, discover new trends, meet like-minded people, and express themselves.
Instead of deciding what young people should enjoy, we built the program around what was already shaping their world: social media, music, street culture, gaming, fashion, and creativity.


The Experience
Hosted at VERH, a creative venue in Minsk, the festival brought together:

• Social Media & Blogging: Creators sharing insights on launching and growing their own channels.
• Live Music: A performance by singer-songwriter Lera Yaskevich.
• Skateboarding: Competitions celebrating street sports and youth culture.
• Gaming & VR: Console gaming and virtual reality experiences.
• Streetwear & Fashion: A runway show featuring a new collection by Undastund.
• Creative Culture: Tattoo-inspired art and merchandise from Good Sign Tattoo.
• Interactive Entertainment: Contests, giveaways, and dance flash mobs.

The Approach
The goal wasn't simply to entertain teenagers. It was to create an event that reflected their interests and gave them a sense of ownership over the experience.
By bringing together digital creators, musicians, streetwear brands, and local creative communities, we turned a traditional event format into a celebration of teenage culture.

The Takeaway
Teenagers don't need a smaller version of an adult festival.
They need experiences designed around their own culture, interests, and ways of connecting.


Teen Fest was our answer to a simple question: Why shouldn't teenagers have a festival of their own?