Pasternak is a platform that brings together eco-friendly, organic, cruelty-free products, ethical businesses, and non-profit projects working to protect the planet.

"Pa“Pasternak” is an urban platform dedicated to promoting a healthy and ecological lifestyle.
What we do:
  • Ecological Festivals
  • Ethical Marketplace
  • Online Magazine
  • Conferences & Talks
  • Workshops
  • Green-focused PR Agency
The first Pasternak ecological festival took place in 2015. It was a novelty for the city — both for the public and for the participating brands. For many, it was their first encounter with a curated, eco-conscious experience.
The Pasternak audience is made up of people who value quality over quantity, and are ready to invest in organic products, natural cosmetics, and ethical practices.
The project is built on a clear set of sustainability standards. Participating companies often use the event as an opportunity to test a new eco-conscious identity, showcase themselves from a fresh perspective, and reach a like-minded audience.
My roles:
  • Founder & Owner
  • Project Manager
  • Creative Director
  • Public Representative of the Brand

Facts

31
Number of events over 6 years
130
The record number of vendors participated in the festival
30 621
The record number of guests (during 10 days)
10 678
Our international speakers traveled so many miles
87
Media articles and reviews
1
Rate number in ecological projects in Belarus
144
Influencers in PR campaigns
5 200 000
Media vews
Some media about Pasternak
  • https://people.onliner.by/2016/07/09/bez-gmo
  • https://citydog.io/post/ecomarket-pasternak/
  • https://www.youtube.com/watch?v=oSfSaKwCW1M&t=1s
  • https://www.youtube.com/watch?v=oSfSaKwCW1M&t=1s
  • https://probusiness.io/experience/2955-dva-vegetarianca-ustali-ot-sovkovykh-vystavok-i-sdelali-svoyu-okazalos-na-ekotrende-mozhno-neplokho-zarabotat.html
  • https://www.familywithkids.com/ru/belarus/events/pasternak-mezhdunarodnyy-osenniy-eko-festival-v-nvc-belekspo-minsk-belarus
  • https://belsat.eu/ru/news/22-05-2021-eko-festival-pasternak-nachinaet-sezon-ulichnyh-meropriyatij-v-minske
  • https://www.belta.by/society/view/krupnejshij-v-sng-ekofestival-projdet-v-minske-s-30-ijunja-po-1-ijulja-308356-2018/
  • https://www.sb.by/articles/naturalnaya-kosmetika-pravilnye-sladosti-i-pomoshch-sobachim-priyutam-v-minske-prokhodit-ekomarket-p.html
  • https://koko.by/index.php/other/11875-ne-bez-khipstoty-i-yavnoj-reklamy-kak-proshel-poleznyj-ekomarket-pasternak
  • https://minsknews.by/milye-pitomczy-ekotovary-i-eda-dlya-veganov-v-minske-razvernulsya-ekofestival-pasternak/
  • https://people.onliner.by/2017/06/11/workout-2
Pasternak in social media