The Ivanov's family from Soligorsk made pancakes with cranberry jam, while the Mishutin's family from Fanipol prepared potato casserole! How did we find out about this?
As part of the advertising campaign "Cooking Together" on behalf of the brand "Mozirsalt," we created Belarus' first culinary blog dedicated to family recipes, where each family can share their culinary secrets and discover recipes from other families.
The Creation Process:- We developed a website.
- We announced a casting call for family shoots.
- We organized shoots in real homes, leaving all the "decor" untouched, and captured the step-by-step cooking process of each dish in real-time.
In the blog's style, we maintained realism and craftsmanship, aiming to reflect the aesthetics of real life and the genuine warmth of Belarusian homes while preparing simple beloved dishes for the whole family with "Mozirsalt."
For the visual aspect of the advertising campaign, we drew inspiration from the style of the internationally renowned magazine Kinfolk.
Saltblog is a blog about the favorite dishes of Belarusian families, prepared at home. It's about traditions, food, and love.
My work:Creative concept
Account management
Shooting team management
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