"Pasternak" is an urban event dedicated to promoting a healthy and ecological lifestyle. In 2015, the first ecological festival, "Pasternak," took place. It was a novelty for the city's residents and also a new experience for customers and partners who participated. The audience of "Pasternak" consists of people who prioritize quality over quantity, are willing to pay extra for organic products and natural cosmetics. The concept of "Pasternak" implies adherence to regulations. Thanks to this document, many companies try themselves in a new eco role at the event, showcasing themselves from a different perspective and gaining a new audience.
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