Minsk Craft Style. Special Project by Eleven.city

Minsk Craft Style
is the collaboration between the street art project HUTKASMACHNA and Belarusian brands Eleven and Lamoda.

As part of the project, the artist created a limited collection of Eleven scooters inspired by the customized eco-friendly clothing line of Lamoda Planet, painting them with patterns using popular recycled materials. This integration of art and ecology into the everyday environment demonstrates how eco-friendly solutions can look beautiful and stylish on unconventional objects.
The designer scooters are available for sharing in Minsk and the project is accompanied by a series of interesting events.

My Work:
Creative
PR
Event management

Results

3000
Guests
18
Media articles
162
Reposts in stories
1408
Likes
150 000
Media vews
3826
Promo website visitors
343
Promo codes were activated
800
People took part in activities
2
Weeks
Some media partners