11 Hvilin
Hvilina Watches × Eleven Scooters

Both brands are Belarusian and appeal to a young, progressive audience interested in fashion, urban culture, and contemporary city lifestyles.

Hvilina Watches is a Belarusian designer watch brand recognized with the German Design Award and the NY Product Design Awards.
Eleven Scooters is a micromobility and scooter-sharing brand that develops its products entirely in-house — from industrial design to the mobile app.

To present the brands as an organic part of contemporary urban culture — to help people rediscover Minsk, explore its unconventional landmarks, and, in an engaging, emotional, and memorable way, expand their Belarusian vocabulary.

Each quest involved up to 100 participants / 50 teams.
At the starting point, the host and promo team welcomed participants, explained the rules, the mechanics, and how to use the scooters.
Each team had a personal coordinator on Telegram.
Participants received their first location and riddles.
They sent their answers to the coordinator — and upon a correct answer, received the next clue.
Each urban scooter route lasted about 11 minutes.
Time was limited.
All Eleven scooter rides were free for participants during the quest.
At the finish line, the host greeted the winners and presented the prize from Hvilina — two pairs of watches.

• During the final event, which took place in cold weather, our partner Coffee Wanted kept participants warm and cared for.

Each quest was tied to a specific district of Minsk:
• Opera Theatre / Circus
• Victory Park / the Stella

• • Novaya Borovaya

~300 participants
~160 teams
15+ media publications and mentions
500+ Instagram Stories mentions after each quest
Team spots were filled within 2 days (demand was several times higher)
This project became a starting point for future urban-focused events.
In the following years, together with Eleven, we continued to develop the concept of urban quests in new formats.